We believe in and support brands committed to challenging norms, and we step in to craft and amplify messaging around just that. Standing at the intersection of marketing and branding strategy, our multi-faceted approach thoughtfully and intentionally elevates brands in the conscious beauty (including cosmetics, skin- and haircare), wellness and mindful living spaces. The mission is simple – to resonate deeply and personally with the intended audience at every touchpoint. We believe in building from the inside out, ensuring consistent authenticity and relatability.
More than just seasoned marketers, we're passionate brand builders and champions of authenticity. We want to get to know you, your brand, and most importantly, your why. Because wholeheartedly understanding and embracing our clients' mission and vision makes us better at what we do.
In that light, we take pride in our selective approach to partnering with brands that are rooted in their community -- with a deep focus on actively challenging unrealistic beauty standards and creating results-driven products based on genuine customer needs. Above all, we are committed to promoting holistic wellness, believing in the symbiotic relationship between the inner and outer self. Put simply, what we take in mentally, socially, emotionally and physically as consumers directly shapes what we radiate externally.
Amy Devan is a seasoned marketing professional, digital content creator, and Founder of the NAVEDA Edit – a premier consultancy for mindful beauty brands that believe in writing their own narrative and disrupting societal bounds. Drawing from her 20-year expertise in business development, communications and design – the trifecta of smart marketing – this platform also serves as a curated beauty-focused guide for modern living rooted in intention, simplicity and deep, human connection.
Amy is also a designer and stylist, evident in the success of her timeless, minimalist label, NAVEDA, which debuted at New York Fashion Week and has humbly garnered global acclaim.
“Highly recommended for anyone seeking a strategic, engaging, results-driven partner!"
“Amy thinks of her clients as her own, and we felt that through her unwavering passion for our brand.”
“The guidance and clear, comprehensive strategy gave fresh energy to our campaigns.”