REWRITING THE NARRATIVE ON BEAUTY.
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marketing + branding | industry insights | guides + musings
On Our Moodboard
Uncover Our Craft
Elevated Marketing.
Intentional Storytelling.
Disrupting Norms.
For Mindful,
Revolutionary
Beauty Brands
It’s about storytelling, emotion, and connection.
We believe in and support brands committed to challenging norms, and we step in to craft and amplify messaging around just that. Standing at the intersection of marketing and branding strategy, our multi-faceted approach thoughtfully and intentionally elevates brands in the conscious beauty (including cosmetics, skin- and haircare), wellness and mindful living spaces. The mission is simple – to resonate deeply and personally with the intended audience at every touchpoint. We believe in building from the inside out, ensuring consistent authenticity and relatability.
REDEFINING THE NARRATIVE.
We Help brands find their it factor.
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Together, let’s amplify your brand presence through a multifaceted approach on- and offline through impactful events, our network of influencers and media, and continuous, engaging customer experiences.
Community
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Elevate your messaging with our bespoke branding expertise. We’ll work together to connect you with your intended audience in a meaningful way.
Branding
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We craft, execute and manage dynamic product and brand campaigns to ensure you lead and stand out with innovation, creativity and profound connection as the driving force.
Strategy
On The EDIT
A way of life, Ayurvedic practices are centered around all things natural, and how they collectively balance the mind, body and soul. One thing’s for sure and that is that Mother Earth is an abundant source of natural ingredients. This is especially true for glowing, healthy skin — one of the countless benefits of Ayurveda.
Experience & Success stories
Conducted in-depth market research to identify opportunities within the brand's niche; and defined target audience personas, considering demographics and psychographics. The result: A strategic roadmap leading to heightened brand relevance and amplified engagement.
Formulation for success
Brand
MIDWEST LIFESTYLE BRAND
MARKET LANDSCAPE + CUSTOMER ANALYSIS
Focus
Strategically crafted and executed a transformative email marketing strategy, propelling the brand's digital presence to new heights. The result: heightened brand engagement, expanded customer reach, and a surge in online conversions.
Formulation for success
Brand
LA LIFESTYLE BRAND
E-MARKETING STRATEGY
Focus
In under a few weeks, planned and executed a premiere fragrance brand's launch event, blending sensory experiences and strategic brand positioning to captivate guests, spark media buzz, and establish an alluring market presence.
Formulation for success
Brand
NYC FRAGRANCE BRAND
LAUNCH EVENT
Focus
Orchestrated comprehensive end-to-end marketing campaigns, seamlessly navigating strategy, execution, and analysis to amplify brand visibility, drive conversions, and cultivate sustained customer engagement.
Formulation for success
Brand
GLOBAL SKINCARE BRAND
END-TO-END CAMPAIGN MANAGEMENT
Focus
Glowing remarks.
“Highly recommended for anyone seeking a strategic, engaging, results-driven partner!"
“Amy thinks of her clients as her own, and we felt that through her unwavering passion for our brand.”
“The guidance and clear, comprehensive strategy gave fresh energy to our campaigns.”
Amy Devan is a seasoned marketing professional, digital content creator, and Founder of the NAVEDA Edit – a premier consultancy for mindful beauty brands that believe in writing their own narrative and disrupting societal bounds. Drawing from her 20-year expertise in business development, communications and design – the trifecta of smart marketing – this platform also serves as a curated beauty-focused guide for modern living rooted in intention, simplicity and deep, human connection.
Amy is also a designer and stylist, evident in the success of her timeless, minimalist label, NAVEDA, which debuted at New York Fashion Week and has humbly garnered global acclaim.
Get To Know Our Founder @Amydevan